Rosa-Mari Le Roux 
Resume 

Brand Activation management

• Produce and organise promotional activities to enhance 7de Laan show brand visibility and fan engagement

• Plan and coordinate roadshows and public appearances of 7de Laan cast members

• Plan and coordinate internal events (e.g., launches, charity events, milestone celebrations) 

• Plan and coordinate events and networking functions for external stakeholders

Public Relations management

• Build and maintain traditional and digital media relationships on behalf of the organisation

• Develop and pitch individual cast members for press features and publicity generation across traditional and digital media channels

• Plan and manage media engagements including interviews, press releases, and press kits 

Brand and Reputation management

• Serve as the primary point of communication for internal teams and external stakeholders, ensuring clear and consistent messaging

• Liaise with broadcasting channels and partner brands 

• Oversee brand image, reputation, and strategic marketing 

• Manage public communication, media queries, and cast appearances 

• Generate, update and maintain website content

Marketing management

• Manage budgets and implement marketing strategies

• Develop and plan marketing content calendars

• Manage multi-channel communications including Social Media, newsletters, email, website, video, and digital media

Social Media management

• Plan and create content

• Community management

Reporting

• Monitor, track and report on media exposure​